Your destination to find the latest Pakistani Market trends, Customer Engagement and Marketing Strategies
The Power of Digital Marketing in 2024 [SEO, PPC, AI and more]: Stats You Need to Know
Let’s kick things off with some eye-popping stats to underscore the sheer impact of digital marketing: Key Digital Marketing Channels in 2024 To navigate the
How Shopify Took Over the E-Commerce Industry: Facts, Figures, and Insights
In recent years, Shopify has emerged as a dominant force in the e-commerce landscape, reshaping how businesses of all sizes operate online. With its user-friendly
Case Study: Emirates Skywards – A Benchmark Loyalty Program
Emirates Airlines, a global aviation leader, has always been at the forefront of innovation and luxury in air travel. Among its many industry-leading initiatives, the
BFCM 2024: A Comprehensive Guide for E-commerce Stores in Pakistan
As the year comes to a close, e-commerce businesses in Pakistan gear up for one of the biggest shopping events: Black Friday and Cyber Monday
Mastering In-Mall Branding: How Pakistani Brands Can Leverage Mall Advertising for Maximum Impact
In the bustling commercial landscape of Pakistan, shopping malls have become vibrant hubs of consumer activity, where in-mall branding and advertising are crucial for brands
Loyalty Programs for Customer Retention: Boost Your Brand with ShopSmart
In today’s highly competitive market, retaining customers is just as crucial as acquiring new ones. A well-designed loyalty program can be a game-changer, fostering customer
Maximize Customer Lifetime Value
In the fiercely competitive world of business, focusing on acquiring new customers is only part of the equation. Maximizing Customer Lifetime Value (LTV) is equally